Abstract

The development of artificial intelligence and digital memorial technology has given birth to the practice of digital immortality, which is the use of digital imprints, voices, images, and communication patterns of a person to build a virtual representation after the person in question dies. This phenomenon raises new legal issues, especially regarding the status of posthumous personal data, consent limits, the position of heirs, and the responsibility of parties who process data for the purpose of memorialization and interactive digital revival. This article aims to assess the adequacy of Indonesia's legal framework in protecting posthumous personal data and examine the relevance of neural rights as a normative reference. This research uses normative juridical methods with legislative, conceptual, analytical, and comparative approaches. The analysis focused on the 1945 Constitution, the Electronic Information and Transaction Law, and the Personal Data Protection Law, and then compared to regulatory developments in Chile, Mexico, Colorado in the United States, and Brazil. The results of the study show that Indonesian law has not explicitly regulated the protection of personal data after death. As a result, there are still normative gaps regarding the legitimacy of the deceased's data processing, the authority for granting consent, the rights of family or heirs, the limits on the use of data to form a person's virtual representation, and the relationship between posthumous data and the digital inheritance regime. This study also assesses that neural rights are relevant as normative inspirations, but are not sufficient when used as a single basis for regulation. Therefore, a legal reform is needed that explicitly regulates the protection of posthumous personal data in the Indonesian legal system comprehensively.

Keywords

Posthumous Personal Data, Digital Immortality, Personal Data Protection, Neural Rights, Digital Heritage, Indonesian Legal Framework,

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