Senthil, Ramya, and Thangaraja Arumugam. “Customer Switching Behavior in Quick Commerce: The Roles of Customer Forgiveness and Continuance Intention”. Asian Journal of Interdisciplinary Research 9, no. 4 (October 26, 2026): 16–36. Accessed November 4, 2026. https://journals.asianresassoc.org/index.php/ajir/article/view/6999.