SENTHIL, R.; ARUMUGAM, T. Customer Switching behavior in Quick Commerce: The Roles of Customer Forgiveness and Continuance Intention. Asian Journal of Interdisciplinary Research, [S. l.], v. 9, n. 4, p. 16–36, 2026. DOI: 10.54392/ajir2642. Disponível em: https://journals.asianresassoc.org/index.php/ajir/article/view/6999. Acesso em: 4 nov. 2026.