ANIL KUMAR, K.; K, G. M.; N, B. M.; MANJERI, A.; SACHDEVA, A.; NELLORE, M. K. Green Marketing Strategies in the Indian Automotive Sector: A Hybrid MCDM Analysis. Asian Journal of Interdisciplinary Research, [S. l.], v. 8, n. 3, p. 17–28, 2025. DOI: 10.54392/ajir2532. Disponível em: https://journals.asianresassoc.org/index.php/ajir/article/view/4354. Acesso em: 3 may. 2026.